Crafted a film to promote France's Cinema Festival, we orchestrated a captivating stunt that tricked moviegoers into thinking they were witnessing an exclusive premiere of The Count of Monte Cristo. Moments later, they were astonished to discover that Pierre Niney was inviting them to continue the experience with a special offer: see the film for just 5 euros at the cinema.
CREDITS.
Copywriter: Jeremy Froideval - Agency: Silenzio Production Production: Florian Simon
