The most musical campaign with the Gen Z’s Mozart

To introduce the Crocs limited-edition collaboration with the multi-instrumentalist artist and Grammy Award-winner, we create a unique music title and its official music video inside our brand product! 

« WELLLL » the music video features multiple versions of Jacob playing a diverse range of musical instruments and a set featuring enlarged Crocs Jibbitz. Not only that, but his performance takes place inside one of his Crocs!

Introducing #WELLLLChallenge
on Social Media

In addition, we engages fans by inviting them to “come and play as they are”
and add their own musical twist to the song via a challenge on Instagram and TikTok . 
Lucky participants who have taken part in the challenge will automatically get enrolled into a prize draw to win a pair of tickets to a future Jacob Collier concert and a pair of the limited-edition Jacob Collier Crocs. 

“WELLLL” music video was showcased by YouTube Music
on mythic Times Square and Hollywood Boulevard billboards

CREDITS.

Creative Directors: Ketan Mekarta & Jeremy Froideval
Creatives: Ioana Iancu & Barbara Ryan
Agency : Hey Honey Amsterdam

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