The most musical campaign with the Gen Z’s Mozart
To introduce the Crocs limited-edition collaboration with the multi-instrumentalist artist and Grammy Award-winner, we create a unique music title and its official music video inside our brand product!
« WELLLL » the music video features multiple versions of Jacob playing a diverse range of musical instruments and a set featuring enlarged Crocs Jibbitz. Not only that, but his performance takes place inside one of his Crocs!
Introducing #WELLLLChallenge
on Social Media
In addition, we engages fans by inviting them to “come and play as they are”
and add their own musical twist to the song via a challenge on Instagram and TikTok.
Lucky participants who have taken part in the challenge will automatically get enrolled into a prize draw to win a pair of tickets to a future Jacob Collier concert and a pair of the limited-edition Jacob Collier Crocs.
“WELLLL” music video was showcased by YouTube Music
on mythic Times Square and Hollywood Boulevard billboards
CREDITS.
Creative Directors: Ketan Mekarta & Jeremy Froideval
Creatives: Ioana Iancu & Barbara Ryan
Agency : Hey Honey Amsterdam