Turning a release date into a global conversation.
How to announce the return of the most famous French thief and one of the most watched series on Netflix? By stealing the release date of season 3 of Lupin.
Mid-April 2023, we reveal a mysterious message on Netflix Marquees in Paris, Berlin, Madrid, Los Angeles and Buenos Aires to announce the season 3 of Lupin. But something is missing… The release date has disappeared!
Quickly, thousands of fans and media around the world investigate on social networks
Finally the date was maybe right in front of their eyes, it was hidden in the profile pictures of the Netflix app.
CREDITS.
Copywriters: Simon Lamassa, Jeremy Froideval
Netflix studio : Mathieu Abadon, Jean-François Wang