Turning a simple Billboard into a Social Media Star.
How do you capture the essence of Netflix in a single moment? With classic copywriting, bold black letters, and a glowing sign.
Inspired by Netflix’s iconic Hollywood Boulevard marquee, we created a French counterpart in the heart of Paris, under the Canopée des Halles. This space fosters direct, real-life conversations with fans, radiating the same energy as its U.S. inspiration.
Our Mission
Develop a dynamic brand fixture that evolves in real time and keeps pace with the conversation. Each Wednesday, we collaborated with three writers to craft the week's message. Our guiding principle: Be conversational, not promotional. We want the marquee to feel like your culturally-savvy, entertainment-obsessed best friend.
Since launching in November 2022, the marquee generated over million social impressions from just one billboard in Paris.
The French Netflix Marquee has been shared and celebrated by Netflix talent like Omar Sy, Lily Collins, Jean-Pascal Zadi, Alban Lenoir, Kery James ou Nawell Madani.
CREDITS.
Copywriters: Simon Lamassa, Jeremy Froideval, Lucie Bellet
Netflix studio : Mathieu Abadon, Jean-François Wang, Milena Roby, Stéphane Espasa-Tudo