The freshest Christmas.
Deezer launches its second original concept album for Christmas season by asking to french pop artists to reinterpret Christmas songs exclusively. To promote it we realised an integrated campaign with an oneiric film launch in 300 cinemas in France and in TV.
This campaign won a golden award « Grand Prix Stratégies du Digital » in 360 digital category.
CREDITS.
Production: French Lab - Photography: Flavien Prioreau - Art Directors: Arnaud Roulleau, Julien Brault - Copywriter: Jérémy Froideval