Tipp-Ex / La Redoute

2 juin 2019
  • January 4th 2012: A giant « bad buzz » from La Redoute (a french online fashion retailler) breaks out: we found a naked man next to children on the website! 

 

  • January 5th 2012: with my art director, we publish on our Facebook page this fake creation for Tipp-Ex, a white corrector with this headline:

 

 

 

 

« ON REDOUTE TOUS DE FAIRE DES ERREURS » (WE ALL FEAR MAKING MISTAKES).

A pun with the verb « Redouter » and the brand « La Redoute ».

 

 

 

 

 

 

 

 

 

CASE STUDY

 

All the medias, blogs and one TV Channel had mention this creation.

Around 15.000 peoples has share the creation for 100 articles in the medias.