Tipp-Ex / La Redoute
- January 4th 2012: A giant « bad buzz » from La Redoute (a french online fashion retailler) breaks out: we found a naked man next to children on the website!
- January 5th 2012: with my art director, we publish on our Facebook page this fake creation for Tipp-Ex, a white corrector with this headline:
« ON REDOUTE TOUS DE FAIRE DES ERREURS » (WE ALL FEAR MAKING MISTAKES).
A pun with the verb « Redouter » and the brand « La Redoute ».
All the medias, blogs and one TV Channel had mention this creation.
Around 15.000 peoples has share the creation for 100 articles in the medias.