“On Redoute tous de faire des erreurs.”
(“We all fear making mistakes”)
January 4th 2012.
A massive « bad buzz » from La Redoute (a French fashion retailer): there is a naked man on this kids fashion product page.
January 5th 2012.
With my Art Director, we shared on our Facebook page this fake print ad for Tipp-Ex, a white corrector with this tagline:
« ON REDOUTE TOUS DE FAIRE DES ERREURS »
(WE ALL FEAR MAKING MISTAKES).
A pun with the verb « redouter » and the brand « La Redoute ».
Around 15.000 people have shared the fake ad online, and we got more than 100 articles, including this interview.
Many media, blogs and even one TV Channel have mentioned this creative ad.