Bet for the best.
In 2017 and 2018, I’ve developed with 2 friends “the first betting website on Cannes Lions”. It was rewarding admen’s creative flair, while raising funds to finance campaigns for NGOs. The mechanism was pretty simple: “1 bet = 1 donation”.
The activation has been a major success, and has received media coverage all around the world within the industry: Adformatie (the Netherlands), AdLand (USA), AdNews (Australia), Briefing (Portugal), Influencia (France), Latin Spots (Argentina), Mark Lives (South Africa) Merca 2.0 (Mexico), Shots (UK), Strategy (Canada)...
Maurice Lévy was the official sponsor of our project
Watch him pitch the concept:
