Bet for the best.
In 2017 and 2018, I’ve developed with 2 friends “the first betting website on Cannes Lions”. It was rewarding admen’s creative flair, while raising funds to finance campaigns for NGOs. The mechanism was pretty simple: “1 bet = 1 donation”.
The activation has been a major success, and has received media coverage all around the world within the industry: Adformatie (the Netherlands), AdLand (USA), AdNews (Australia), Briefing (Portugal), Influencia (France), Latin Spots (Argentina), Mark Lives (South Africa) Merca 2.0 (Mexico), Shots (UK), Strategy (Canada)...
Maurice LĂ©vy was the official sponsor of our project
Watch him pitch the concept:
