To stand out from its competitors, Deezer decided in June 2018 to adopt a great disruptive strategy. After creating its own original podcasts, Deezer launch its own original music album for the summer. A big first in music streaming industry!

So 17 famous french pop artists have recorded originals tracks exclusively for Deezer with 17 covers of famous summer hits that we called « Souvenirs d’été ». To support it original album we have created colorful visuals for OOH campaign throughout France. Finally, this original album had a big success with more than 20 millions streams on the album. With this first success, we decided to follow up this project in June 2019 with a refreshment of the art direction and new artists.

☀️ Souvenirs d’été 2018 

☀️ Souvenirs d’été 2019

CREDITS

SEASON 1: Art Directors : Arnaud Roulleau, Julien Brault – Copywriter : Jérémy Froideval – Production: SHOES UP

SEASON 2: Art Directors : Arnaud Roulleau, Julien Brault – Copywriter : Jérémy Froideval – Photography: Liswaya