Le Grand Noël – Deezer Originals
In December 2018, Deezer launches its second original concept album for Christmas season by asking to french pop artists to reinterpret Christmas songs exclusively. To promote this original content we realised a 360 campaign with an oneiric film launch in 300 cinemas in France and in TV, press and DOOH campaign, originals instagram stories, Snapchat filter, etc.
🎥 The Film
🎬 The making of
🥇 The Award
This campaign won a golden award « Grand Prix Stratégies du Digital » in 360 digital category.–
Production: French Lab – Photography: Flavien Prioreau – Art Directors : Arnaud Roulleau, Julien Brault – Copywriter : Jérémy Froideval