10 juillet 2019
Clients

La Relève – Deezer Originals

To stand out from its competitors, Deezer has decided to position itself on the most engaging music style in streaming: rap. So we have created « La Relève », an orignal concept album with 12 rappers who represent the future of the french rap with 12 tracks made exclusively for Deezer. « La Relève » is a revival of the famous old school hip-hop mixtape in the era of streaming.

👊 Manifesto Mixtape 1 

👊 Manifesto Mixtape 2 

👊 Manifesto Mixtape 3

 

📸 Street Marketing & Advertising 

🍿 Release Party


CREDITS

SEASON 1: Co-creation with 84.Paris  – Art Directors: Arnaud Roulleau, Julien Brault – Copywriter: Jérémy Froideval – Photography: Liswaya

SEASON 2: Art Directors: Arnaud Roulleau, Julien Brault – Copywriter: Jérémy Froideval – Photography: Liswaya

SEASON 3: Art Directors: Arnaud Roulleau, Julien Brault – Copywriter: Jérémy Froideval – Photography: Fred De Ponchara

Souvenirs d’été – Deezer Originals Previous project
Gang Stories – Deezer Originals Next project