Garnier launch a totally innovative cream deodorant with Neo. To highlight this new usage, we proposed a disruptive and bold campaign by comparing the application of face creams versus this new cream for armpits.

Shortlist Film at Cannes Lions Festival 2014. 3 millions YouTube views in Russia.

CREDITS.

Agency: Publicis Conseil – Creative Director: Vincent Fichard – Art Director: Olivier Forestier – Copywriter: Jérémy Froideval