B-side projects

14 avril 2020 Gang Stories – Deezer Originals

Release of a new podcast original around « unrecognized gangsters »  featured by JoeyStarr. Great feedbacks in some french medias. Production: Pyla Prod – Art directors: Arnaud Roulleau, Julien Brault – Copywriter: Jérémy Froideval

10 juillet 2019 La Relève – Deezer Originals

To stand out from its competitors, Deezer has decided to position itself on the most engaging music style in streaming: rap. So we have created « La Relève », an orignal concept album with 12 rappers who represent the future of the french rap with 12 tracks made exclusively for Deezer. « La Relève » …

8 juillet 2019 Souvenirs d’été – Deezer Originals

To stand out from its competitors, Deezer decided in June 2018 to adopt a great disruptive strategy. After creating its own original podcasts, Deezer launch its own original music album for the summer. A big first in music streaming industry! So 17 famous french pop artists have recorded originals tracks exclusively for Deezer with 17 …

18 juin 2019 Ça sonne anglais mais c’est français – Deezer

📚 The Brief  Deezer (french music streaming leader) wants to play on it french origin in order to have brand preference against other competitors in France. 💡The Idea  Play with the name of brand « Deezer » which sounds english but which is finally French. Like lots of french music artists. CREDITS. Copywriter & Art Director: Jérémy Froideval 

10 juin 2019 Le Grand Noël – Deezer Originals

In December 2018, Deezer launches its second original concept album for Christmas season by asking to french pop artists to reinterpret Christmas songs exclusively. To promote this original content we realised a 360 campaign with an oneiric film launch in 300 cinemas in France and in TV, press and DOOH campaign, originals instagram stories, Snapchat …

26 mai 2019 Play to be wild – Babolat

Introducing the new tone of voice and the new brand DNA with a « tribe vibe » of the world leader in tennis equipment. CREDITS. Agency : DDB Nouveau Monde – Art Director : Maxime Collin – Copywriter : Jérémy Froideval

26 mai 2019 Bébé confort – Poussette pliable nouvelle génération

Headline : « Foldable Stroller New Generation. » Copywriter : Jérémy Froideval – Art Director : Olivier Forestier © All rights reserved.

26 mai 2019 Not Business As Usual – Jaguar

Celebrating the “Not Business as Usual” spirit by launching the new Jaguar XF with a film which disrupts classic clichés and winks to “The Wolf of Wall Street” movie. CREDITS. Agency: Spark44 –  French copywriter: Jérémy Froideval   

26 mai 2019 Adventure, it’s in our DNA – Land Rover

To highlight the versatility of the Land Rover Discovery Sport we imagined a film where a speaker have to record lots of voice over for a GPS. CREDITS. Agency: Spark44  –  French copywriter: Jérémy Froideval

26 mai 2019 British Intelligence with Stephen Hawking – Jaguar

Launching of the first Jaguar’s SUV starring the famous british astrophysicist Stephen Hawking in the continuity of previous “British Vilains” campaigns. The idea: control space and time with the F-Pace SUV. CREDITS. Agency: Spark 44 – Director: Tom Hooper – French copywriter: Jérémy Froideval