Deezer Originals – Le Grand Noël
The Brief 📚
In December 2018, Deezer launches its second original concept album for Christmas season by asking to 19 french pop artists to record 19 originals tracks exclusively.
To promote this original content we realised a great 360 campaign with an oneiric film launch in 300 cinemas in France and in TV, press and DOOH campaign, originals instagram stories, Snapchat filter, etc.
The Film 🎥
The making of 🎬
The Award 🥇
This campaign won a golden award « Grand Prix Stratégies du Digital » in 360 digital category.
Listen « Le Grand Noël » here 🎧
Copywriter : Jérémy Froideval
Art Directors : Arnaud Roulleau, Julien Brault
Production: French Lab
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