Deezer Originals – La Relève
The Brief 📚
To stand out from its competitors, Deezer has decided to position itself on the most engaging music style in streaming: rap. So we have created « La Relève », an orignal concept album with 12 rappers who represent the future of the french rap with 12 tracks made exclusively for Deezer.
« La Relève » is a revival of the famous old school hip-hop mixtape in the era of streaming.
Results: 8 millions streams in one month!
Making of 🎬
Listen the original mixtape 🎧
Copywriter: Jérémy Froideval
Art Directors: Arnaud Roulleau, Julien Brault
Co-creation with 84.Paris
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