Action contre la faim – Actiongram
Foodporn inspiration. 70% of Instagram pics are about food. We took this trend and adapt it for an NGO : Action Contre la Faim.
Concept : Share Your Meal. Share your meal on the Actiongram app and you’ll share it with a real person in the world.
How it’s work ? With micro-donations. Each time you share a meal on Actiongram, you give 20 cents to Action Contre la Faim.
Copywriter : Jérémy Froideval – Art Director : Olivier Forestier
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