Creativity – The first fragrance by a Creative Team
In 2012, my art director and I were looking for a job in an advertising agency. So we had the idea to get noticed by creative directors: give a sample of our creativity to them.
How? By creating a fragrance called « Creativity ».
So we created this real fake advertising about our fragrance « Creativity ». And after we deliver to the mains creative directors a package whick our book and the flagrance.